We've teamed up with cyclist Victoria Pendleton, Olympic Champion 2008, to celebrate healthy eating and encourage girls and boys to get back on their bikes and enjoy an active lifestyle.
As a cycling champion, Victoria relies on a healthy, balanced diet to power her performance. What's more, having studied nutrition, she really understands the health benefits of bread.
Did you know that 2 slices of Hovis Bread contain vitamins & minerals and are a great source of carbohydrates? They're essential ingredients for a winning performance.
Having won Olympic Gold in the Individual Sprint in Beijing 2008, Victoria will continue our cycling heritage founded with our 'Boy on a Bike' advert.
We're also looking forward to 2012 and, as Victoria says, "maybe even inspiring some champions of the future"
Victoria recreating the iconic image from out 'Boy on a Bike' advert.
Hear what Victoria has to say about our exciting new collaboration.