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Hovis Soft White Union Jack Pack

The much loved Union Jack pack for Hovis Soft White is back this March. The striking design celebrates Hovis’ British credentials and highlights its use of flour milled with British Wheat.

The eye catching packaging is particularly relevant in a very British year with the Queen’s Jubilee and the Olympics, when more and more consumers are embracing all things patriotic.The new design will be available on Soft White 800 gm Medium, Thick and Doorstep and on Soft White 400 gm Medium and Thick.