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At Hovis we can’t believe that our Best of Both bread has been around for over 10 years now; launching back in 2001 as our original healthier white bread.  Anyone with kids knows how difficult it can be to get them to eat those healthy foods you want them to. This is where the idea for Hovis Best of Both bread came from.  It’s a combination of soft and tasty white bread that  kids will love, with twice the wheatgerm goodness of brown bread. (Wheatgerm is the most nutritious part of the grain, has essential vitamins and minerals and is a source of fibre.) 

What’s better is that we have recently improved the recipe even more, for a great new taste! So you’re sure to have empty plates at the dinner table and get back empty lunchboxes at the end of the day, all safe in the knowledge that you’re getting something good in them. Hovis Best of Both bread really is the best of both worlds and keeps everyone happy.