All News

British farming charm set to awaken the nation to Hovis’ new British Farmers Loaf

NEW Farmers Loaf

To celebrate our heritage and work we have done with British Farmers we have baked the new British Farmers Loaf . To view the new advert, please click on the weblink ....

Lookout for the striking Hovis Soft White Union Jack design Image

The much loved Union Jack pack for Hovis Soft White is back this March. The striking design celebrates Hovis’ British credentials and highlights its use of flour milled with British Wheat.

Toast to Britain

Nathan Wyburn recreates Royal Wedding image with 600 pieces of Hovis toast

Gold Start Challenge!

Hovis(R) has teamed up with cyclist Victoria Pendleton, Olympic Champion 2008 to help people stick to their New Year resolutions and reinforcing the Britishness and wholesomeness of Hovis Wholemeal bread.

Only Hovis

Of the three major bread* brands, only Hovis has 100% British wheat and no artificial preservatives. That’s a fact we’ll be shouting about with new packaging on shelves now, and look out for our advert from February!

Toasting Range Set to Heat Up Bakery Category

Hovis is relaunching its toasting range with new packaging and recipes to improve consumer awareness of the range and increase its appeal amongst mums who are looking for a treat for their family.

Hovis® Homebake to Revolutionise Part Bake Sector

Hovis is set to capitalise on the massive potential that the currently untapped part- bake market has to offer with the launch of Hovis® Homebake – a range of Hovis® branded part-baked loaves and rolls.

Iconic Union Jack Packaging

As part of its ongoing commitment to using flour milled from 100% British wheat*, Hovis® is introducing new patriotic packaging across its Soft White range of loaves in mainland Britain.

Hovis Leads the Race

Hovis is launching its latest marketing campaign this month as part of its ongoing commitment to using 100% British Wheat across its entire range*. The £3.5m campaign, which includes heavyweight TV advertising, heroes the 100% British Wheat* claim across the Hovis® Soft White range and champions the British farmers who go to great lengths to produce quality British wheat.

Hovis Pedal Backs to Gold Hill

Almost 40 years after airing on our screens, Hovis is returning to the cobbled streets made famous by its iconic ‘Boy on a Bike’ advert to sponsor this year’s Shaftesbury Cycle Revival.

Back to School With Hovis Best of Both

Hovis is putting goodness back into lunchboxes in time for the new school term with a significant focus on its Best of Both bread.

Hovis Champions British Farmers

Hovis® champions British farmers with new advertising.

Back to School Britannia!!

Recent Royal celebrations show that whilst we citizens love a good street party, it looks like a growing number of us need to swot up on British basics.

Hovis Takes The Lead Online With Wholemeal Campaign

Hovis, the UK’s fastest growing bread brand (+11.5% in value YOY1), is launching a £3m TV advertising campaign and supporting it with its biggest ever social media programme to drive sales of Hovis Wholemeal (+4% in value YOY1) Jan 2011.

Snack Attack

Research reveals British women will consume over one thousand unhealthy snacks in 2011.

A Round of Changes For Hovis Rolls

Hovis® is revamping it’s rolls offering to boost sales of the iconic brand and reinvigorate the category.