100% British Wheat
We're really proud to announce that every Hovis loaf, baked in mainland Britain*, is now made using flour milled from 100% British wheat.
Until recently, to get the best quality wheat, we had to source from overseas which didn't seem right to us. Over the last five years, we've been working with over 600 British farmers to grow the best quality wheat, exclusively for Hovis, right here in Britain. This means that you can continue to enjoy the great taste of Hovis products, happy in the knowledge that you are supporting British farmers.
Look out for the stamp on Hovis packs.
*Flour milled from 100% British wheat. Excludes product baked in Northern Ireland.