History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis during WWII
Slogans such as ‘Make Hovis Your Ration For The Duration’, and ‘Thin Slices Make Hovis Go Further’ were introduced, while a booklet entitled ‘Sandwich Suggestions For The Shelter’ was also produced.
