History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 2006
Hovis invests £20m in new product, packaging and advertising to strengthen their position as the foundation of a healthy diet, and reinforce Hovis as a key source of goodness. Recipe improvements have been made across the range, in response to Hovis’ dedication to meeting the changing needs of their consumers. These changes are supported by an £8m television advertising campaign building upon Hovis’ strong heritage and health credentials. The advertising communicates that Hovis is a key source of natural goodness to help you live life, throughout your life, carrying the new strap line 'Hovis Is For Life'.
