History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 1994
TV advertisements slogan was changed to ‘Raised The Hovis Way’, reinforcing Hovis’ emphasis on tradition and the family. The advertisements themselves focused on the products, to show that Hovis is an expert baker of a wide range of breads, and supported Hovis’ launch of a new range of Hovis White bread (a range which remains extremely successful today). The advertisements still retained the well-known Dvorak music, but comedienne Julie Walters was chosen to do the voice-over.
