History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 1955
Commercial television began with Hovis making a tremendous impact by revising the slogan ‘Don’t Say Brown – Say Hovis’. A highly successful series of short sharp commercials followed featuring George Benson. This slogan was in use until 1960 when it was changed to ‘The Golden Heart Of Hovis’ and ‘Home Is All The Better For Hovis’.
