History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 1925
A full page colour advertisement featuring a Mabel Lucie Attwell illustration entitled ‘Just One Bite’ was introduced and proved to be popular. Hovis even converted this into a life sized papier mâché sculpted model for use in window displays.
