History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 1889
Richard Smith had always known that wheatgerm contained a vital health-giving ingredient, so when in 1924 scientists discovered the remarkable abundance in Vitamin B in wheatgerm, his belief was confirmed.
