History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 1916
The earliest reference to ‘Don’t say Brown - say Hovis’ first appeared. In other words, ‘Don’t ask for ‘brown’ bread - if you want Hovis, say Hovis’ was the message.
