History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 1896
By this year, due to successful advertising attributed to John Figgins Morton, Hovis was established as a household name. One and a half pounds of Hovis was said to be ‘more digestible and nourishing than half a pound of beefsteak and one pound of white bread - at one third the cost’.
