History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 1890
A national competition was launched to change the name and was won by Herbert Grime with his suggested name ‘Hovis’ that was the shortened version of the Latin ‘HOminis Vis’ - strength of man.
