History of Hovis
The first loaf to be made with nutrient rich wheatgerm. The first to advertise on TV. The first without a crust… the history of the Hovis brand is a history of new ideas and innovations designed to bring our baking know-how to our range of white, wholemeal and wheatgerm breads.
Hovis in 1886
Hovis bread was the brainchild of Richard ‘Stoney’ Smith and began with the name of ‘Smith’s Patent Germ Bread’. He perfected the method of steam cooking that preserved wheat germ in bread without destroying its nutrients.
